Until about a decade or so ago, a company’s ability to influence the buying process at large was handled by its marketing department and the primary strategy was push marketing. Influential messaging was delivered in a monologue. Manufacturers, retailers and … Continue reading
Did someone describing what they had for dinner suddenly made you feel hungry? Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf? Has the mere mention of chocolate preceded a strong craving … Continue reading
It’s 8:28am when Michael arrives for his first day at work for Acme Enterprises. He walks up to the receptionist and says, “Hi, I’m Michael Berger, your new sales person.” Looking puzzled, the receptionist responds, “New sales person? I didn’t … Continue reading
FITNESS IS PROFITABLE FOR YOUR CAREER OR BUSINESS. Last week, we examined the many benefits of exercise for the body and mind. We confirmed that physical exercise not only strengthens and enhances the physique, it also repairs, rejuvenates, refreshes and … Continue reading
The Benefits of Physical Exercise on the Body and Mind Summer is here. Days are longer. The weather is warmer. The outdoors is calling for everyone to head out and enjoy nature. Summer is also a great time to do … Continue reading
In philosophy, reality is the state of things as they actually exist, rather than how they appear or are thought to be. In broader terms, reality includes everything that is and has been, whether or not it can be seen … Continue reading
Blogs, e-zines and videos are endlessly touting the best — and worst – qualities in a boss or employee. Among the best qualities cited are intelligence, knowledge, experience, strong work ethic, positive attitude, integrity and people skills. These are qualities … Continue reading
It’s been said that “timing is everything in life.” The meaning is that in addition to having good ideas, good positioning and good execution, success is also predicated on not only being in the right place but also being there … Continue reading
Do you recall your first day working at a new company? Or the first day you started a new position? Or your first day in a new business venture? Take a minute to think back to that day. How did … Continue reading
In today’s modern world, there are few people who get through a day untouched by digital technology. Digital technology is insidious. It is in the systems that power most appliances and machines in homes and offices. It is clearly present … Continue reading
