Part 1 – Mixing Old and New Strategies To Achieve Success
There was an old English rhyme that said “Something Old, Something New, Something Borrowed, Something Blue, And A Sixpence in your Shoe.” It was told to brides on their wedding day. Something old represented continuity. Something new offered optimism for the future. Something borrowed symbolized borrowed happiness that came with becoming part of a new family. Something blue stood for love and loyalty. And, a sixpence in your shoe was meant as a wish for good fortune and prosperity. The tradition was that brides who did these things on their wedding day would have a happy and successful marriage.
Most business owners and entrepreneurs surely hope for the same happiness and success in business as brides do in marriage. This week, we begin by apply the saying to business as we think about what has worked in the past and what new things to try in 2012. We’ll start by rethinking an old – but valuable – marketing strategy that helps promote brand continuity. We’ll also investigate a new marketing trend that is helping customers connect to businesses in a new way, generating a new optimism about branding for the future. Continue reading
