Attention employers everywhere (that means any organization that has people in any department, any profession, and at any level providing a service to others): What comes to mind when you think about customer service? Patience. Attentiveness. Knowledge. Positive attitude. Cheerfulness. Speed. Accuracy. Intuition. Composure. Flexibility. Yes, these soft skills are important in delivering good customer service. But they don’t top the list of the most critical customer service skills. Whether it is in working with patients, clients or customers, the most successful people are those who consistently provide clear and complete communication, are genuinely compassionate, and demonstrate real kindness. Being ‘likeable’ is also important. That’s right: Communication. Compassion. Kindness. Likeability.
Yet, these skills or qualities aren’t taught in vocational programs, colleges or universities. Why? While customer service is considered somewhat important, it really isn’t valued as highly as hard skills at most organizations. Certainly, a world-renowned cardio-vascular surgeon is valued more for his deep knowledge and ability to perform cutting-edge surgeries with precision rather than his charm, gift of gab or bedside manner. His hard skills are why he is paid ‘the big bucks’. However, studies are finding a critical connection between great customer service and profitability in many occupations; even more important than hard skills. In fact, in some occupations, good communication, compassion, likeability and kindness is the difference between a thriving business and one that is drowning in expenses, lawsuits and complaints. If the name of the game in business is to make money, then employers need to hire nice, friendly, caring and communicative employees in order to enhance the business’ bottom line. The good news is that these skills can be taught!
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