THE PROS AND CONS OF ALLOWING ACCESS TO SOCIAL NETWORKING SITES AT WORK
To social network or not to social network, that is the question. Companies everywhere are struggling with the questions surrounding social networking. In addition to practical questions such as what sites to join, how to drive traffic from the social network sites to the company’s website, and how to convert fans to customers, there are also bigger policy questions about whether to even allow social networking at work. On the one hand, sales staff and marketers know the amazing power of social networking to generate viral buzz, increase brand awareness, generate dialogue and position products. On the other hand, operations managers, IT administrators and HR directors worry about productivity, security and bandwith issues. Fame and Fortune vs. Fear. It is a proverbial virtual-tug-of-war. So far, fear has the upper hand. Continue reading





