| Word Count: 1,651 Estimated Read Time: 6 1/2 Min. |
Most companies are driven by a desire to “do well” — make money, grow, increase brand reputation, gain influence, etc. Professionals are usually driven by the same desires – make money, gain prominence and respect, increase power and control, rise through the ranks, etc. Doing well is inner-focused. It is driven by I and Me, as in ‘I lead a profitable company’ and ‘This raise is a financial boon for me’. In the U.S., admiration is bestowed on individuals and businesses that do well according to these measures. It is a competitive landscape that rewards self-interest and self-promotion.
Then there are those who are driven to “do good.” “Doing good” is different from “doing well.” Doing good is outwardly focused. It is about helping those in need, making the world a better place, solving global problems, and caring about the community and collective. It is outward-focused and other-centered. It is driven by My and Our… as in ‘My community matters’ and ‘We need to care for our planet.’ Doing good is fueled by a sense of personal responsibility for the greater good. Continue reading





