Monday Mornings with Madison

Spring Cleaning Your Marketing

Part 1:  Collateral, Promotional Items, and Trade Show Materials

With record high temperatures sweeping the nation in April, it’s clear that Spring has arrived. It’s time to put away the coats and boots, roll up the sleeves and do a little spring cleaning. After you’ve cleared the cobwebs in the basement or attic and cleaned out the closets and pantry, you should also do a little Spring cleaning at work. A good place to start is tidying up your marketing. Depending on how long it’s been since you did this last, it may take only a day or as much as a week… or for some poor souls who’ve put this off a long time, it may even take a month. However, whatever the investment of time, it is well worth the effort. Continue reading

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Praise Pays

If you ask any Sales Manager what is the most powerful motivator for their employees, you are likely to hear ‘financial compensation’… as in “show them the money.”   If you ask any Human Resources manager the same question, you may hear things like ‘fringe benefits or perks.’  While there are many different opinions about how best to motivate employees, one strategy may be more effective at motivating employees than money or benefits (and more cost effective).  Namely:  praise. Continue reading

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Sleep Your Way To Success – Part 2

The Right Amount of Sleep Is Essential for a Healthy Body

A lot has been learned about how lack of sleep affects the human mind.  As we reviewed last week, sleeping too little has a definite impact on mental ability.  It inhibits productivity.  It diminishes the ability to remember and consolidate information.  It lessens the ability to reason and do numerical calculations.  For most businesses, this can have serious implications such as reducing workplace safety and decreasing work quality.  Here is another consideration:  lack of sleep can also cause health problems. Continue reading

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Sleep Your Way To Success – Part 1

Sleep Is Essential For A Productive Workplace

What do the 1979 nuclear accident at Three Mile Island, the 1986 nuclear meltdown at Chernobyl, the Exxon Valdez oil tanker grounding and the explosion of the space shuttle Challenger all have in common (besides being major catastrophes that cost millions and took lives)?  Individuals who played a critical role in what went wrong were sleep deprived at the time of each accident.  There is also a link between lack of sleep and medical errors in hospitals. The Institute of Medicine reports that over a million injuries and 50,000 to 100,000 deaths occur each year from preventable medical errors, many of which are believed to be attributed to insufficient sleep.  Likewise, the National Highway Traffic Safety Administration estimates that 100,000 police-reported crashes in the U.S. annually are the direct result of driver fatigue.  Also, the National Transportation Safety Board estimates that 70% of commercial aviation fatal accidents are related to human error and that operating crew fatigue is responsible for 15-20% of the overall accident rate. Continue reading

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What Makes A Video Go Viral? – Part 2

Social Media, Endorsements and Engagement

Last week, we looked at the psychological drivers and emotional triggers that can cause a video to ‘go viral.’  Specifically, we looked at Kony 2012, a video that had been viewed nearly 80 million times, shared 8+ million times and generated 650,000+ comments (at the time of the writing of the article nearly 10 days ago).  In addition to being #1 on the video viral chart for the last two weeks, the same video with Spanish subtitles is also ranked #11 on the Video Viral Chart. Continue reading

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What Makes A Video Go Viral?- Part 1

Psychological Drivers and Emotional Triggers

Arguably the biggest challenge that businesses face today is for their brand to be ‘known’ — seen and heard – by clients and potential clients despite the onslaught of marketing noise bombarding our eyes and ears from all directions.  Newspapers.  Magazines.  Television.  Radio.  Social media websites.  Emails.  Blogs.  Even if someone tries to ‘turn off’ the noise and disconnect from telecommunications, it would still be impossible in the industrialized world to completely avoid marketing messaging.  Billboards.  Bus benches.  Street signs.  Unsolicited circulars (a/k/a junk mail).  Marketing is everywhere.  The challenge for any businesses, then, is to cut through the clatter so that potential customers can receive their specific message. Continue reading

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When Business Systems Fail

Systems are a structured way of doing something so that it can be done the same way consistently. Most companies put business systems in place to do the “heavy lifting” in terms of performance and maintenance. Companies without business systems are generally less successful than companies that have such systems in place. No matter how many talented people are on a team, without business systems that work regularly, a business cannot gauge how it is doing in the sea of competition and in which areas of the business it needs to improve. Without business systems in place, a company is doomed to repeat mistakes and customers are forced to tolerate inconsistent quality and service.

Business systems can be a great support in businesses. But, like most things in life, they have to be monitored and nurtured, and sometimes even repaired. Poor performance and frustration within an organization is usually a sign of broken systems or processes. According to a law of physics, all things naturally tend to break down over time. That includes business systems. When they do, the business must repair, improve, or elevate the business system to a higher level of functioning in order to be successful.  For example, a manufacturer might need to retool a faltering process, tune up equipment, or replace an outdated machine to increase productivity. Each step takes him to a higher level of performance.

Causes and Solutions of Business System Failures

Today, the most common business system failure is related to technology or software. An exchange server goes down. A customer relationship management system fails to operate. An operations software system overloads. Technology failure is both the most ubiquitous and most impactful business system failure. However, business systems can fail in any department or any part of the business. Customer service. Operations. Accounting.

When a business system fails, the first step is to evaluate what has gone wrong. Stand back and look at an underperforming or failing system. What appears to be the cause of the system failure? Have faulty assumptions been made? Has the problem been misdiagnosed? Is the solution the wrong solution? There may be a need to re-examine the logic or perhaps drill-down to find the root cause of the problem.

Here are possible reasons and solutions for a business system breakdown:

  1. Insufficient Input – The manager did not have sufficient customer or worker input during the system development process. The leadership or administration did not listen carefully to what the customer (internal or external) or employees want or need. Solution: Ask again.
  2. Informal Process – The business system is not formalized in writing or lacks clarity, ownership, measurement, or reporting. An informal system is haphazard and is often passed on by word of mouth. By nature it is ever changing. Solution: Formalize it.
  3. Poor Design – The business system is too slow or produces too many defects. Either of these can drive up costs. This is usually a sign of poor design, inadequate training, or no measurement and feedback. Solution: Improve design, provide training for users and increase measurement and communication. This eliminates defects.
  4. System Overload – The business system is overloaded and cannot handle the demand. In-baskets are full. Things are stacked up awaiting staff to work on it. Solution: Eliminate the bottleneck by increasing the capacity of the system.
  5. Fuzzy System – The business system lacks focus. It is too broad, far reaching, or complex to be effective. The system has more than one purpose or objective. Solution: Reduce and simplify the system into smaller, more manageable subsystems.
  6. Dependent System – The business system is dependent upon other systems that are underperforming or failing. Solution: Identify the true problem system and then fix it.
  7. Misdirected Management – System data and feedback are used to punish people rather than improve performance.  Bad systems usually result in poor performance. Solution: Identify faulty systems, not faulty employees. Improve the system and then provide effective training.
  8. Poor Implementation of New System – A new system is not carefully tested before being deployed or staff is unprepared for the deployment. Solution: Test all new systems carefully before deploying. Prepare staff and operations carefully prior to deployment.
    If the failing system is new and has already been deployed, withdraw or remove the new system until all the glitches are resolved and the new system has been thoroughly tested. Once it is truly ready to be deployed, then redeploy the new system again.
  9. System Misdiagnosis – Information about system performance is not based on facts or data, but rather ‘feelings.’ It does not reflect the true condition of the system. Feelings may sense a problem but may not be able to diagnose the problem. Solution. Gather data. Measure. Analyze. Determine if there is a real problem based on the facts.
  10. System Failure Rejection – Leadership refuses to face facts about a system failure. There is a willing blindness to a system failure that continues to cause staff frustration and customer complaints. Solution: Reality check. Face the truth and then repair or replace the system.

System failures usually are the most frustrating part of doing business. Ask yourself what is the most frustrating part of your business. To what system does that frustration point? Lead generation. Customer service. Collections. Operations. Accounts payable. Technology. Consider which of the reasons above may be the cause of the system failure. Then consider how to implement the solution based on the specific system. Focus your efforts there and watch your business system roar back to life.

QUOTE OF THE WEEK

“We learn wisdom more from failure than we do from successes.” Samuel Smiles

 

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Persnickety or Perfectionist?

The best leaders are skilled at knowing the strengths and weaknesses of every person on their team and then assigning work that capitalizes on strengths and avoids weaknesses.  But the truth is that there are many traits that can be both a strength and a weakness, depending on how it is channeled and applied to certain jobs or tasks.  Over the last few weeks, we’ve looked at a series of such traits.  Procrastination.  Impatience.  Competitiveness.  Unreasonableness.  At first glance, these may seem like flaws.  But when properly channeled or applied in the right situations, each of these so-called ‘flaws’ can also be ‘qualities’. Continue reading

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Keeping All the Plates Spinning

There is circus act in which a person starts a plate spinning on a stick.  Then next to it, he starts another plate spinning.  And then another and another until the person has dozens of plates all spinning on sticks at the same time.  Every so often, the person has to go back to the original plate and spin it some more as it loses momentum and starts to wobble before crashing to the ground.  In order to keep all the plates spinning, the person must race back and forth amongst the plates, adding some velocity as each plate, in its turn, begins to slow down.  The Guinness World Record for plate spinning was achieved in 1996 with 108 plates spinning simultaneously.  Anyone who has ever watched plate spinning feels the anxiety build as plates on the opposite ends look like they are about to teeter off their sticks, but the plate spinner races back and forth just in time to give each another spin. Continue reading

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Impatience

They say patience is a virtue. Yet, in today’s fast-paced world, impatience may also be a virtue. Impatience has led to many innovations. Once upon a time, the U.S. Postal System was considered one of the most efficient in the world. First class mail could be sent across the country in just 2-3 days. But impatience led people to develop and adopt email as a much faster form of written communication. First class mail, now dubbed snail mail, was relegated to greeting cards and hard copies of official documents. This impatience to work faster has also led to other innovations such as the fax machine, document scanner and software that allow documents to be uploaded FTP sites. The entire industry of overnight package delivery is another child of impatience. And, with each step business takes to do things faster, society’s patience grows shorter and actually encourages even more impatience. Continue reading

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