Last week, we explored some of the latest terms trending in sales and marketing in 2015.  Some may have felt lost in lingo limbo, but most probably learned a thing or two about the emerging myriad of strategies and products available for businesses today to reach customers.  Knowledge is power.  But that doesn’t mean that a company should adopt every strategy, product and approach.  Quite the contrary. When it comes to sales and marketing, it is different strokes for different folks.  What works for one company may not have any value for another business.  The goal is to be discerning.  While early adopters embrace every trend, haphazardly trying each new thing, and late bloomers wait until a marketing strategy is thoroughly vetted and ubiquitous before even dipping a toe in the water, both extremes can be dangerous.   The key is to be knowledgeable of all the approaches exist and determine what might work best for a particular business in a particular industry. Continue reading →

Ever heard the term storyscaping?  How about snackable content?  What about beacons or beacon-triggered marketing or proximity marketing?   Conversation marketing.   Promoted chats.  Omnichannel.  Native advertising.  Programmatic Marketing.  Growth hacking.  Newsjacking.  If it feels like you’re reading Chinese — in English – you’re not alone. Continue reading →