Did someone describing what they had for dinner suddenly made you feel hungry? Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf? Has the mere mention of chocolate preceded a strong craving … Continue reading
In philosophy, reality is the state of things as they actually exist, rather than how they appear or are thought to be. In broader terms, reality includes everything that is and has been, whether or not it can be seen … Continue reading
DIGITAL NATIVES AND DIGITAL IMMIGRANTS In 2001, Mark Prensky, author, speaker and consultant, wrote an article entitled Digital Natives, Digital Immigrants. In this decisive article, he first described the enormous differences he saw between two groups: Digital Immigrants — people … Continue reading
CAPTURING AND USING VIDEO TESTIMONIALS For the past few weeks, we’ve been talking about the value of testimonials or third-party endorsements. Typically, recommendations are provided to companies in writing and then posted online and offline for maximum exposure. But if … Continue reading
PART 3: MAXIMIZING THE USE OF ENDORSEMENTS Go to any reputable company’s website and you’re likely to see a page of Client Recommendations or Customer Testimonials. These comments are meant to reassure potential customers that the company does good work … Continue reading
REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading
PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading
