Have you ever driven home from work and then realized when you got home that you had no recollection of doing it? Or you got up in the morning and did your morning routine (brush teeth, shave, groom hair, shower and dress, make bed, etc.) but could not remember actually performing some or any of the tasks. It was as if you were on auto-pilot. In a sense, you were. But instead of drawing on information from your memory bank, you were drawing information from a different, deeper part of the brain that doesn’t involve either learning or memory. You were performing a habit.
Until recently, most scholars believed that learning, memory, and habits were all inextricably connected. A person learns how to do something, remembers doing it and then, through repetition over time, becomes habit…. a recurrent, often unconscious pattern of behavior acquired through frequent repetition. Based on this, it stands to reason that without the ability to learn and remember, a person could not form new habits or perform existing habits. But research has proven that that is actually not true. The latest brain research is revealing that learning, memory and habits all ‘live’ in different parts of the brain and are not actually connected. A person can form and perform a new habit even if the person has no ability to learn or remember new information. And research has found that habits are more powerful and persistent in controlling individual behavior than conscious thought. This can be invaluable to business. Continue reading





