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Planning & Strategy

Impossible…. An Apostrophe Away from “I’m Possible”

Arguably, no word in the English language is more daunting and discouraging than I-M-P-O-S-S-B-L-E. It is like a giant flashing red stop sign that halts impetus in its tracks. It drains energy from any endeavor. It is just a really long word that means N-O. No, it cannot be done. No, it is not achievable. No, it is not realistic. It is the favorite word of skeptics, naysayers and negative ninnies. It renders requests as unreasonable and ideas as ridiculous. Impossible is the destroyer of potential, promises and prospects. As the word says so clearly, impossible is the slayer of possibilities.
And yet, the history of the world is littered with the multitude of things that were once thought “impossible.” Flying machines, now known as airplanes… a $706 Billion Dollar industry. Motorized carriages without horses, now referred to as cars…. A $1.2 Trillion Dollar industry. Devices that let you talk to a person on the other side of the world; the ubiquitous telephone… also a $1.2 Trillion dollar industry. Walking on the moon, which now seems quaint and dull. Image-capturing mechanisms, better known as the camera. Portable music players; first the Walkman and then CD player. And more recent impossibilities. Self-driving cars. Smart phones. Digital cameras. Hoverboards. Living in space.
The list of things once thought impossible goes on and on. Given how much of what was once deemed impossible has become possible, do we even need the word “impossible” in our vocabularies? What would it take for a person to start seeing that impossible is just one small keystroke away from I’m possible? And what might a person who thinks anything is possible be able to accomplish? Continue reading

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Recruitment 2.0 – Acquiring Companies to Get Top Talent

Once upon a time, in the age-old, gritty world of business mergers and acquisitions, the focus was on acquiring companies in order to get its patents, property, products, processes, power or prestige. Think of AT&T acquiring Bell South in 2006 for $83 Billion and Exxon acquiring Mobile in 1998 for $80.3 Billion. The advertising industry used serial mergers to achieve a global presence, attain substantial influence over media, and offer a full range of marketing services to international clientele. In some cases, corporate acquisitions have been used to keep patents out of the hands of those who might be tempted to assert them against a mega corporation. But, while companies still want to acquire innovative institutions and inventive ideas, corporate acquisition efforts have taken an odd and interesting turn in the 21st century. Instead of buying the competition’s better widgets or customer base, today’s mega corporations are acquiring companies just to get its employees.
Big business has begun acquiring companies – sometimes lackluster startups — just to get the staff who work there. The world of corporate acquisitions has expanded into the realm of recruiting and HR. It is perhaps the ultimate confirmation that a company’s greatest assets are its people. But this approach is now becoming a common – if not a common sense — approach for tech giants fighting to hire the most brilliant leaders, engineers and programmers in the world. The real question is whether this approach to talent acquisition is effective and can it work for other industries too? Does it make sense to spend money – sometimes big money — buying a company in the hopes that the talent will stay long-term? And does that mean, in essence, that companies are selling “human talent”? Continue reading

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Building a Woman-Friendly Workplace – Part 2

The idea that there is still gender disparity in compensation and opportunities in 21st century American business may seem ludicrous to some. After all, there are some very powerful women leading some of the world’s biggest companies. Mary Barra is CEO of General Motors. Ginni Rometty is CEO of IBM. Indra Nooyi is CEO at Pepsico. Marilyn Hewson is CEO of Lockheed Martin. Safra Catz is CEO of Oracle. And beyond Fortune 500 companies, there are female trailblazers such as Arianna Huffington, founder of the Huffington Post, Sheryl Sandberg, COO of Facebook, Jill Abramson, Executive Editor of the New York Times and Oprah Winfrey, creator of O Network. These women are not just successful, but the companies they lead represent a cross-section of business sectors from aviation to automotive to technology and beyond. But the real story is in the numbers. While the 2016 Fortune 500 list shows that 21 companies have women CEOs, those are fewer than the 24 female Fortune 500 CEOs in 2014 and 2015. More importantly, of the 29 companies that were added to the Fortune 500 list this year, only one had a female at the helm. The decline in female CEOs in the Fortune 500 this year is due to retirements, mergers and other factors that had nothing to do with gender or the quality of their leadership. But, with so few females to begin with (just 4-5% in all), any loss of female representation at the top is more noticeable.
The real problem is that while some women have moved to the top of their fields, they are few and far between and there aren’t many other females following in their footsteps. This lack of female leadership is found not just in business, but also in government, sports, judiciary, higher education/universities, and beyond. And this imbalance can be found at every level and bleeds into compensation practices and workplace policies that are unfair or unfriendly to women. There are steps businesses can take to rectify these issues and create workplaces that are fair and equitable to both genders.
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Building a Woman-Friendly Workplace – Part 1

As of July 2014, women comprised over 50.8% (162 million) of the total U.S. population and 47.4% of the total U.S. labor force. Of the 123 million women who can work (ages 16 years and over), 75.6 million or 57%, are labor force participants—either working or looking for work. (Comparatively speaking, 69.2% of men 16 years old and older are labor force participants.) More importantly, women are projected to account for 51% of the increase in total labor force growth between 2008 and 2018. And yet women in the U.S. still earn only .79 per dollar that a man makes doing the same job. They also make up less than 25% of all state and nationally-elected government leadership positions and less than 5% of all CEO positions in Fortune 500 companies. Economists and leaders see this disparity in female earnings and female representation in government as a problem if the nation wants to stay competitive in the global marketplace. But what can be done to make things more equitable?
Businesses can play a part in solving these problems. For business, it starts by making the workplace more “women-friendly”. Some big companies have already made big strides. But there are still many business leaders who think that their company is already woman-friendly enough, and that any further accommodations will only hurt and interfere with the company’s productivity and efficiency. Given that nearly half of labor force’s growth will be comprised of women, it could be argued that it just makes sense for companies to made workplaces more female-friendly. The first step it to identify and understand the barriers.
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Relocating for Work

With advances in technology, telecommunications, and transportation, the business world has gotten a whole lot smaller. Companies, once compelled to expand in geographic proximity to their corporate headquarters (because greater distance would strain management and communications), can now do business on a global scale. The global marketplace has become more reachable. For example, in 1936, DELAG Airline — the world’s first airline to use an aircraft in revenue service — offered passenger flights from Friedrichshafen, Germany to Lakehurst, NJ (4,000 miles) that took 53 to 78 hours westbound, and 43 to 61 hours eastbound. That made managing a far-away business challenging, especially without Internet, fluid phone service, or computers. Today, 80 years later, a direct flight from New York to Hong Kong (8,047 miles) takes only about 16 hours. Aviation, cell phones, Skype, computers, and the Cloud have all but erased many of the hindrances of doing business internationally… making the world a whole lot smaller. But, it could also be said that the business world has also gotten bigger. Global markets have multiplied business opportunities exponentially, and not just for mega multinational corporations. Opportunities to grow abound for even the smallest startups. In that sense, the business world has gotten exponentially bigger.
These changes have spurred companies to pursue opportunities wherever they may be. But, to expand globally, companies often must relocate at least some of its staff to their new locations to establish operations. For example, a mid-sized real estate developer based in New York might relocate two key managers to thriving Austin, Texas to start a team developing apartment complexes. Or a small nursing home operator in Chicago might relocate several of its staff to open facilities in Arizona, retirement capital of the U.S. Or a multinational restaurant chain based in Atlanta might relocate an entire team of managers to the Caribbean to expand its fast food dynasty to new markets. Whether across the country or across the world, relocation for work is not without its challenges. What are the main considerations for employer and employee alike? Continue reading

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Marketing Focus: Client Acquisition vs. Client Retention

Every business wants to increase their bottom line. And every company promises growth in revenue and earnings, but only one in nine companies is able to achieve sustainable, profitable growth. That explains why businesses spend a lot of money on activities to achieve profitable growth! Statista, the Statistical Portal, estimates that over 180 billion U.S. dollars was spent in advertising in the United States in 2015. And that is expected to reach $200 billion this year. Those funds are being spent basically to either acquire or retain customers. Or both.
While some companies focus on customer acquisition because they view it as a quick and effective way of increasing revenue, other companies focus on customer retention because they are marketing to customers who are already engaged with the brand, making it easier to capitalize on their experiences with the company. But which is more cost effective at driving up sales and increasing revenue? And should it be an either/or approach, or should companies focus equally on both? Given the amount of money spent on marketing, it is a question that should be carefully considered. Continue reading

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10 Invaluable Qualities in Employees that require Zero Talent – Part 2

When looking to hire employees, managers often confuse talents, skills, knowledge and strengths. A talent is an innate ability, while a skill is an ability that is learned and nurtured over time. A person might be a naturally-gifted writer even while never having taken any kind of writing class. That is a talent. That same person might also take a course in online advertising and attain the Google Adwords Certification. That is a skill. If that person attends a college and takes a host of classes in business, sales and marketing, that person attains knowledge – and perhaps a degree – in business administration. If that person then gets a job in which she is using her writing talents, online marketing skills, and sales and marketing knowledge, over time this will become her strength. A strength is the ability to consistently produce a positive outcome through superior performance of specific tasks. When a company recruits and hires staff, it looks for people who have particular talents, skills and knowledge.
However, there are certain qualities that are very important for employees to have which are not innate talents, nurtured skills or learned knowledge. These are often traits that are simply a part of who the person is. Over time, some of these traits can be honed, but they are generally not “learnable”. Last week, we considered five of these innate qualities: being on time every day; having a strong work ethic; putting forth maximum effort; having affirmative body language; and having a passion for work. While these might seem like things that can be learned, the truth is that people don’t generally change their work ethic, effort, passion, or body language. They can try to improve those things for a short time, but they usually revert back to their normal level of energy, their true degree of passion, their ingrained body language and their usual work ethic in time. The same is true of their attendance and punctuality. A person might do better for a while, but eventually a person who has a problem with punctuality or attendance will revert back to those bad habits. That is why screening for these qualities in new hires is so important.
Here are five more invaluable qualities that an employee should have and employer should want that requires absolutely zero talent. Continue reading

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10 Invaluable Qualities in Employees that require Zero Talent – Part 1

In the search for top talent, employers typically cite the most difficult, technical skills needed to do the job. For instance, a current ad on LinkedIn for a CFO seeks a candidate with: “Extensive experience in financial analysis, identification of month end financial drivers, and forecasting.” The ad adds that the right candidate will “drive growth through product diversification and geographic expansion, and provide leadership and vision for all finance-related activities in the market, including developing and monitoring progress against Annual Operating Plan.” This ad is designed to filter out the unqualified and underqualified. But what the ad doesn’t address are the soft skills and qualities that ensure the candidate fits well with the organization. Those are either touched on during the interview process briefly or are not addressed at all. And while the inability to do the job does account for why some people fail at their jobs, most people are fired or laid off from jobs due either to personality traits or work habits that don’t fit with the employer.
The truth is that some of the most invaluable qualities that employees need to have and employers want from their workers require zero talent. These qualities are related to a person’s EQ (emotional quotient) and SQ (social quotient) rather than their IQ (intelligence quotient). The next time your company is screening to hire an employee – from an entry level clerk to a top C-Suite exec – they should make sure that the person brings a high level of these 10 invaluable qualities. Continue reading

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Core Values: Establishing and Executing

What does the company stand for? Where does it fit in this world? What are its’ “ways” of doing things? The answer to those questions is what lies at the heart of any company’s core values. Apple’s core value – established by Steve Jobs – was that people with passion can change the world. When they launched the Mac computer, their campaign slogan was “Think Different.” Their advertisements didn’t show computers. In fact, their ads had nothing to do with their product. It was about people who had changed the world. Likewise, the core value for milk – represented by the American Dairy Association and Dairy Council for what is the quintessential commodity – is that milk is good for you, which some argue is not even true. Their most famous advertising campaign — based on their core value — was “Got Milk?”, which also did not show the product. It actually showed the absence of the product, but the core value was clear.

When a company’s leadership wants to establish core values for the organization, it needs to consider its place in the world. How is the company different from other organizations? What values speak to how the company’s employees work, interact and behave? What values jive with the organization’s brand and reinforce its identity? When seeing the company’s products, services or employee’s behaviors, would customers be able to pick them out as distinctly of that organization? Those are some of the questions to consider in formulating core values. Here’s how. Continue reading

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Core Values: Creating Values that are Genuine, Bold and Unwavering – Part 2

For a business to thrive, genuine core values are invaluable! Core values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. But fake core values generate a cynicism that poisons the cultural well and wastes a great opportunity. The problem is that coming up with strong values—and sticking to them—requires a high degree of fortitude and grit… real moxie. Indeed, an organization considering a core values initiative must first come to terms with the fact that, when properly practiced, values can inflict pain. They can make some employees feel like outcasts. They can limit an organization’s strategic and operational freedom and constrain the behavior of its people. They could leave executives open to heavy criticism for even minor violations. And they demand constant vigilance. In other words, it takes work for a business to have meaningful core values. Companies unwilling to accept the pain of real core values shouldn’t bother going to the trouble of formulating a values statement.

Those organizations with genuine commitment to values will reap the benefits of what those core values bring, including: improved morale, organizational pride, cohesiveness, well-defined priorities, positive employee attitudes, less conflict, greater recruiting appeal, heightened innovation, unique brand positioning, and more satisfied customers. The first step in establishing core values for a company is to consider what core values are — and aren’t — and examine companies that have successfully adopted core values into their DNA. Continue reading

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