REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading
PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading
STRATEGIES TO HELP YOU PERSEVERE January is here. Business plans are fresh. New budgets are in place. The economy is slowly picking up and optimism about 2011 is growing. Businesses are poised for a surge in sales. Most likely, you … Continue reading
Most companies typically deliver a product or service to people or other companies. At the same time, most companies hire vendors to provide them with products and services. For example, a doctor provides medical advice and assistance to people concerning … Continue reading
One of the most overlooked aspects of goal setting is that you cannot make goals only in your business life. You have more to your life than business. If you do not set goals and manage the other areas of … Continue reading
In every book you read about success and at every seminar you go to they talk about setting goals. (You probably know a lot of people who should really set goals for themselves, and you are thinking right know that … Continue reading
We all make new resolutions. We resolve to lose weight, quit smoking, advance our careers, spend more time with family…in short, to improve ourselves and our lives in one way or another. Let’s pause for a minute to consider how … Continue reading
