Strategy For Linking To Others Over the last four weeks, we explored how to set up a complete and compelling professional profile on LinkedIn. If you’ve done the work of establishing a profile that really reflects who you are as … Continue reading
Strategy For Linking To Others Over the last four weeks, we explored how to set up a complete and compelling professional profile on LinkedIn. If you’ve done the work of establishing a profile that really reflects who you are as … Continue reading
Linking Is 21st Century Turbo-Charged Networking One of the most common questions that the marketing department is asked these days is about LinkedIn. The question, which comes in varied forms, basically boils down to this: “How can I use LinkedIn … Continue reading
In September, 2006 (just five years ago), Borders – a 40-year-old company — was profitable and growing. It was the number two book retailer in the U.S., selling cheap books at discount prices. Borders’ competitive advantage in its heyday was … Continue reading
It seems any time the word “common” is included in a phrase or expression, one often finds it is really not so “common” after all. Take, for instance, common sense. Common sense means to have sound and prudent judgment based … Continue reading
Mistakes. We all make them at home and at work. In every company, employees make mistakes from time to time. We correct them and keep going. Every once in a while, though, there is a deal, transaction, order, request or … Continue reading
Perseverance is a perfect word to describe what it means… it is a long word (12-letters) that means the continued effort to do or achieve something despite difficulties, failure or opposition. Because it is an invaluable quality, there are many … Continue reading
In today’s modern world, there are few people who get through a day untouched by digital technology. Digital technology is insidious. It is in the systems that power most appliances and machines in homes and offices. It is clearly present … Continue reading
THE GAP BETWEEN DIGITAL NATIVES AND DIGITAL IMMIGRANTS As we explored last week, the terms Digital Immigrant and Digital Native arose to describe the seeming gap between people who were born before the existence of digital technology and adapted to … Continue reading
WHAT TO DO WITH STAFF WHO DON’T LIKE SOCIAL NETWORKING Last week, we examined the decision most companies face of whether to allow staff to access social networking sites at work. This presumes that most employees want to visit social … Continue reading
THE PROS AND CONS OF ALLOWING ACCESS TO SOCIAL NETWORKING SITES AT WORK To social network or not to social network, that is the question. Companies everywhere are struggling with the questions surrounding social networking. In addition to practical questions … Continue reading
