Last week, we examined various studies done using eye-tracking software to determine what and where the human eye looks when ‘seeing’ a search results page. Researchers discovered a Google Golden Triangle or ‘hot zone’ — an area of the page where … Continue reading
Fact: Nearly all companies today want potential customers to find them when searching online for their particular products or services. In the world of Search, that often means the potential customer has done a Google, Yahoo/Bing or MSN search and … Continue reading
CAPTURING AND USING VIDEO TESTIMONIALS For the past few weeks, we’ve been talking about the value of testimonials or third-party endorsements. Typically, recommendations are provided to companies in writing and then posted online and offline for maximum exposure. But if … Continue reading
PART 3: MAXIMIZING THE USE OF ENDORSEMENTS Go to any reputable company’s website and you’re likely to see a page of Client Recommendations or Customer Testimonials. These comments are meant to reassure potential customers that the company does good work … Continue reading
REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading
PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading
WHAT TO DO WITH STAFF WHO DON’T LIKE SOCIAL NETWORKING Last week, we examined the decision most companies face of whether to allow staff to access social networking sites at work. This presumes that most employees want to visit social … Continue reading
THE PROS AND CONS OF ALLOWING ACCESS TO SOCIAL NETWORKING SITES AT WORK To social network or not to social network, that is the question. Companies everywhere are struggling with the questions surrounding social networking. In addition to practical questions … Continue reading
Facebook. Twitter. MySpace. LinkedIn. These are popular social networking sites with which most people are probably familiar… and perhaps even use. But what about: Ning. Yelp. FourCorners. Plaxo. Digg. Orkut. Path. Talkbiznow. PartnerUp. HubPages. Tumblr. There has been a proliferation … Continue reading
