Creating a Compelling LinkedIn Profile Readable in 60 Seconds or Less LinkedIn is a vast, powerful and free networking tool for professionals with over 120 million members. It is also a site that ranks highly with search engines, thus exposing … Continue reading
The Three Cs of Creating a Profile on LinkedIn Do you have a Profile on LinkedIn that meets the three C’s: complete, correct and compelling? If not, keep reading. If you think you do, think again. Unless you set up … Continue reading
Linking Is 21st Century Turbo-Charged Networking One of the most common questions that the marketing department is asked these days is about LinkedIn. The question, which comes in varied forms, basically boils down to this: “How can I use LinkedIn … Continue reading
In September, 2006 (just five years ago), Borders – a 40-year-old company — was profitable and growing. It was the number two book retailer in the U.S., selling cheap books at discount prices. Borders’ competitive advantage in its heyday was … Continue reading
Until about a decade or so ago, a company’s ability to influence the buying process at large was handled by its marketing department and the primary strategy was push marketing. Influential messaging was delivered in a monologue. Manufacturers, retailers and … Continue reading
Did someone describing what they had for dinner suddenly made you feel hungry? Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf? Has the mere mention of chocolate preceded a strong craving … Continue reading
In philosophy, reality is the state of things as they actually exist, rather than how they appear or are thought to be. In broader terms, reality includes everything that is and has been, whether or not it can be seen … Continue reading
In today’s modern world, there are few people who get through a day untouched by digital technology. Digital technology is insidious. It is in the systems that power most appliances and machines in homes and offices. It is clearly present … Continue reading
THE GAP BETWEEN DIGITAL NATIVES AND DIGITAL IMMIGRANTS As we explored last week, the terms Digital Immigrant and Digital Native arose to describe the seeming gap between people who were born before the existence of digital technology and adapted to … Continue reading
DIGITAL NATIVES AND DIGITAL IMMIGRANTS In 2001, Mark Prensky, author, speaker and consultant, wrote an article entitled Digital Natives, Digital Immigrants. In this decisive article, he first described the enormous differences he saw between two groups: Digital Immigrants — people … Continue reading
