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Business Development

The Business Benefits of Bilingual Employees

Language – written and spoken — is the primary tool people use to communicate. While babies are not born speaking, they begin to acquire language skills relatively shortly after birth. By about one year old, babies are babbling and saying some words, and by two years of age most toddlers are learning new words daily and starting to form sentences. Based on the results of over 2 million people testing their vocabulary on www.testyourvocab.com, by age 9, the average American test-taker already has a vocabulary of 10,000 words and most American adult test-takers have vocabularies ranging from 20,000-35,000 words. That is for Americans learning one language: English.
It is generally believed that a person with a large vocabulary is better able to communicate with others, and that is usually a sign of intellect. If language is tied to intelligence, then it stands to reason that someone with the ability to speak more than one language would thus have an even larger overall vocabulary and would be even better able to communicate with others. Yet, there has been a great deal of debate in the U.S. over the years regarding teaching and speaking “English only”. Indeed, only 19.7% of Americans speak more than one language, versus 56% of Europeans. Looking at this issue strictly from a business standpoint, it appears that having bilingual or multilingual employees is good for business. Recent research shows that being able to speak more than one language is not only useful to businesses in places with a lot of diversity, it also makes for better – as in more talented – employees even in places where everyone speaks English. Continue reading

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Preparing an Annual Marketing Plan

It is a lot of work to prepare an annual Marketing Plan.  After all, a company’s Marketing Plan should itemize — in great detail — all of the company’s goals, the objectives to reach those goals and the strategies to … Continue reading

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Meeting Etiquette: Rules of the Road

Meetings cost organizations a lot of money. Consider the hourly rate (wages plus benefits) of each person at the meeting. Then add in the expense of bringing everyone together, if some of the participants are at different locations. It can add up. Yet, in all likelihood, most employees will attend dozens or hundreds of meetings throughout their careers. And most employees loathe attending meetings. That’s because meetings take up valuable time that a person could use to “get their work done.” To add insult to injury, not only do meetings eat away at productivity, they often feel like a waste of time. That’s because so many meetings veer off topic, devolve into entire conversations that have no place in the meeting, have numerous interruptions, and/or drag on way past their scheduled time, resulting in the need for another meeting.
Notwithstanding, meetings cannot be avoided and are surely not going to disappear from the business or professional world any time soon. There is no telling the boss “this is not the highest and best use of my time.” So how does an organization deal with the problems and pitfalls of meetings and ensure that meeting results warrant the cost? There are a number of steps that can ensure meetings are productive and focused … on point and on time! Here’s how. Continue reading

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Capricious or Cutting-Edge: When Should a Business Make Changes?

It’s been said that “if you always do what you’ve always done, you’ll always get what you always got.” The point is that sometimes you have to break routines and try new processes, products, systems or strategies to find better ways of doing things. Innovation usually leads to improvement, and refusing to ever try new things is futile and foolish. Consider the Luddites. The Luddites were 19th-century English textile workers and weavers who, fearing the end of their trade, protested against newly developed labor-saving technologies between 1811 and 1816. New inventions such as the stocking frames, spinning frames and power of the Industrial Revolution threatened to replace Luddites with less-skilled, low-wage laborers, leaving them unemployed and obsolete. The Luddite movement culminated in a region-wide rebellion in Northwestern England that required a massive deployment of military force to suppress. So famous was their rebellion that today the term Luddite has become synonymous with anyone opposed to industrialization, automation, computerization or new technology, in general.

Of course, there is also an argument to be made that a business that is always changing processes, products and strategies may find itself wasting both time and talent. It can be expensive to constantly be shifting gears and updating systems. Learning new software or revamping procedures takes time and can be confusing – and even frustrating — for employees. So change for the sake of change can also be counterproductive and costly. It is important for businesses to evolve, but it should be done carefully and thoughtfully to ensure it causes the least amount of disturbance, distraction and distress internally and externally. Continue reading

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Top 10 Reasons Employees Stay with their Employer, Part 2

It is well-established that employee turnover is both costly and wasteful. High employee turnover is, in fact, one of the biggest impediments to positive business growth, no matter the industry. In the majority of instances, the cost to recruit, hire and train new employees and the additional workload that the process puts on management and existing employees adds no value to the business. When good employees leave a company by choice, it is just a loss. So employee turnover has a huge effect on profitability. For that reason alone, companies with high church should work hard to reduce the employee turnover rate.
However, if the sheer cost of employee turnover is not reason enough, managers should consider that cohesive teams are much more productive and creative than workplaces where the people are learning to work together and don’t really know or trust one another. A department in which employees come and go – like a revolving door — will have more confusion, communication breakdowns and mistakes than one in which all of the people have been working well together for a long time. It is human nature that people get to know and understand how others on the team work and are able to work more harmoniously and intuitively. Turnover also causes loss of memory of vital information. Learning from both mistakes and successes helps employees find better solutions to challenges. Reports or other people’s recollection only offer a snapshot of that information. Workers have to actively experience and remember losses and gains in order to be influenced by them. And, business contacts and deeper networks of connection are lost if new department heads or salespeople are lost, NOT because of promotions from within, but because the company is hemorrhaging workers.
Another good reason for companies to focus on reducing employee turnover is reputation. Companies with high employee turnover get a reputation for churn. In every industry, there are companies that everyone knows have a “high churn and burn rate.” These are firms where management is quick to both hire and fire. Those firms are unlikely to attract top talent, unless that talent is specifically being brought in to fix the “churn and burn” problem. Companies that cannot attract top talent are unlikely to disrupt a market, revolutionize a field or become industry leaders. All of these reasons should motivate companies with high employee turnover to tackle the issue? Thankfully, there are ways to improve employee loyalty and reduce turnover and many of them don’t cost a cent. Last week, we looked at five reasons employees stay with their employer: compensation, mentoring, challenges, promotions and involvement. Here five more reasons. Continue reading

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Impossible…. An Apostrophe Away from “I’m Possible”

Arguably, no word in the English language is more daunting and discouraging than I-M-P-O-S-S-B-L-E. It is like a giant flashing red stop sign that halts impetus in its tracks. It drains energy from any endeavor. It is just a really long word that means N-O. No, it cannot be done. No, it is not achievable. No, it is not realistic. It is the favorite word of skeptics, naysayers and negative ninnies. It renders requests as unreasonable and ideas as ridiculous. Impossible is the destroyer of potential, promises and prospects. As the word says so clearly, impossible is the slayer of possibilities.
And yet, the history of the world is littered with the multitude of things that were once thought “impossible.” Flying machines, now known as airplanes… a $706 Billion Dollar industry. Motorized carriages without horses, now referred to as cars…. A $1.2 Trillion Dollar industry. Devices that let you talk to a person on the other side of the world; the ubiquitous telephone… also a $1.2 Trillion dollar industry. Walking on the moon, which now seems quaint and dull. Image-capturing mechanisms, better known as the camera. Portable music players; first the Walkman and then CD player. And more recent impossibilities. Self-driving cars. Smart phones. Digital cameras. Hoverboards. Living in space.
The list of things once thought impossible goes on and on. Given how much of what was once deemed impossible has become possible, do we even need the word “impossible” in our vocabularies? What would it take for a person to start seeing that impossible is just one small keystroke away from I’m possible? And what might a person who thinks anything is possible be able to accomplish? Continue reading

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Recruitment 2.0 – Acquiring Companies to Get Top Talent

Once upon a time, in the age-old, gritty world of business mergers and acquisitions, the focus was on acquiring companies in order to get its patents, property, products, processes, power or prestige. Think of AT&T acquiring Bell South in 2006 for $83 Billion and Exxon acquiring Mobile in 1998 for $80.3 Billion. The advertising industry used serial mergers to achieve a global presence, attain substantial influence over media, and offer a full range of marketing services to international clientele. In some cases, corporate acquisitions have been used to keep patents out of the hands of those who might be tempted to assert them against a mega corporation. But, while companies still want to acquire innovative institutions and inventive ideas, corporate acquisition efforts have taken an odd and interesting turn in the 21st century. Instead of buying the competition’s better widgets or customer base, today’s mega corporations are acquiring companies just to get its employees.
Big business has begun acquiring companies – sometimes lackluster startups — just to get the staff who work there. The world of corporate acquisitions has expanded into the realm of recruiting and HR. It is perhaps the ultimate confirmation that a company’s greatest assets are its people. But this approach is now becoming a common – if not a common sense — approach for tech giants fighting to hire the most brilliant leaders, engineers and programmers in the world. The real question is whether this approach to talent acquisition is effective and can it work for other industries too? Does it make sense to spend money – sometimes big money — buying a company in the hopes that the talent will stay long-term? And does that mean, in essence, that companies are selling “human talent”? Continue reading

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Building a Woman-Friendly Workplace – Part 2

The idea that there is still gender disparity in compensation and opportunities in 21st century American business may seem ludicrous to some. After all, there are some very powerful women leading some of the world’s biggest companies. Mary Barra is CEO of General Motors. Ginni Rometty is CEO of IBM. Indra Nooyi is CEO at Pepsico. Marilyn Hewson is CEO of Lockheed Martin. Safra Catz is CEO of Oracle. And beyond Fortune 500 companies, there are female trailblazers such as Arianna Huffington, founder of the Huffington Post, Sheryl Sandberg, COO of Facebook, Jill Abramson, Executive Editor of the New York Times and Oprah Winfrey, creator of O Network. These women are not just successful, but the companies they lead represent a cross-section of business sectors from aviation to automotive to technology and beyond. But the real story is in the numbers. While the 2016 Fortune 500 list shows that 21 companies have women CEOs, those are fewer than the 24 female Fortune 500 CEOs in 2014 and 2015. More importantly, of the 29 companies that were added to the Fortune 500 list this year, only one had a female at the helm. The decline in female CEOs in the Fortune 500 this year is due to retirements, mergers and other factors that had nothing to do with gender or the quality of their leadership. But, with so few females to begin with (just 4-5% in all), any loss of female representation at the top is more noticeable.
The real problem is that while some women have moved to the top of their fields, they are few and far between and there aren’t many other females following in their footsteps. This lack of female leadership is found not just in business, but also in government, sports, judiciary, higher education/universities, and beyond. And this imbalance can be found at every level and bleeds into compensation practices and workplace policies that are unfair or unfriendly to women. There are steps businesses can take to rectify these issues and create workplaces that are fair and equitable to both genders.
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Building a Woman-Friendly Workplace – Part 1

As of July 2014, women comprised over 50.8% (162 million) of the total U.S. population and 47.4% of the total U.S. labor force. Of the 123 million women who can work (ages 16 years and over), 75.6 million or 57%, are labor force participants—either working or looking for work. (Comparatively speaking, 69.2% of men 16 years old and older are labor force participants.) More importantly, women are projected to account for 51% of the increase in total labor force growth between 2008 and 2018. And yet women in the U.S. still earn only .79 per dollar that a man makes doing the same job. They also make up less than 25% of all state and nationally-elected government leadership positions and less than 5% of all CEO positions in Fortune 500 companies. Economists and leaders see this disparity in female earnings and female representation in government as a problem if the nation wants to stay competitive in the global marketplace. But what can be done to make things more equitable?
Businesses can play a part in solving these problems. For business, it starts by making the workplace more “women-friendly”. Some big companies have already made big strides. But there are still many business leaders who think that their company is already woman-friendly enough, and that any further accommodations will only hurt and interfere with the company’s productivity and efficiency. Given that nearly half of labor force’s growth will be comprised of women, it could be argued that it just makes sense for companies to made workplaces more female-friendly. The first step it to identify and understand the barriers.
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Relocating for Work

With advances in technology, telecommunications, and transportation, the business world has gotten a whole lot smaller. Companies, once compelled to expand in geographic proximity to their corporate headquarters (because greater distance would strain management and communications), can now do business on a global scale. The global marketplace has become more reachable. For example, in 1936, DELAG Airline — the world’s first airline to use an aircraft in revenue service — offered passenger flights from Friedrichshafen, Germany to Lakehurst, NJ (4,000 miles) that took 53 to 78 hours westbound, and 43 to 61 hours eastbound. That made managing a far-away business challenging, especially without Internet, fluid phone service, or computers. Today, 80 years later, a direct flight from New York to Hong Kong (8,047 miles) takes only about 16 hours. Aviation, cell phones, Skype, computers, and the Cloud have all but erased many of the hindrances of doing business internationally… making the world a whole lot smaller. But, it could also be said that the business world has also gotten bigger. Global markets have multiplied business opportunities exponentially, and not just for mega multinational corporations. Opportunities to grow abound for even the smallest startups. In that sense, the business world has gotten exponentially bigger.
These changes have spurred companies to pursue opportunities wherever they may be. But, to expand globally, companies often must relocate at least some of its staff to their new locations to establish operations. For example, a mid-sized real estate developer based in New York might relocate two key managers to thriving Austin, Texas to start a team developing apartment complexes. Or a small nursing home operator in Chicago might relocate several of its staff to open facilities in Arizona, retirement capital of the U.S. Or a multinational restaurant chain based in Atlanta might relocate an entire team of managers to the Caribbean to expand its fast food dynasty to new markets. Whether across the country or across the world, relocation for work is not without its challenges. What are the main considerations for employer and employee alike? Continue reading

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