Monday Mornings with Madison

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Business Development

What A Company’s Website Says About That Company

Ever visited a company’s website and thought ‘ugh?’ A website says a lot about a company, and it is often the first point of contact between the company and the customer. Business people know that image matters. Some would even go so far as to say that image is everything and that the public’s perception of that image is reality. The image that a company portrays becomes its reality. If a company’s image speaks of success, then that success becomes real. In fact, so many business people think this is true, that they take it a step further and advocate a “fake it ‘til you make it” image philosophy.

Even hardliners who insist that a company’s business model, products/services, management and operations are what primarily drive success will usually concede that a company’s image plays a pivotal role in a company’s ability to grow and thrive in today’s marketplace. And, today, a company’s website is a major part of its public image. A company’s website can either undermine or oversell a company’s success by telling the wrong story. And that can be damaging. What does your company’s website say about your company? Is your website telling the right story? Continue reading

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What Do Search Engines Value In Websites?

What do search engines value in websites or web pages in order to rank them higher? This is the million-dollar question. No doubt that anyone who could definitively and conclusively give a complete and correct answer to this question could become an instant millionaire. But it basically is a trick question because anyone who can answer it, would only be able to answer with regard to how one particular search engine’s algorithms work, not all, and even that is an ever-moving target. The answer valid today would be obsolete tomorrow… or soon thereafter. It is a question over which SEO professionals obsess and marketers distress. And the question to which few will confess that what is believed is as much supposition and speculation as insight and intelligence.

The truth is that except for the computer engineers who work at the major search engines such as Google, Yahoo, Bing, etc., most people don’t entirely know all the variables or and weighting given to the myriad of signals used to determine a website’s rank by any search engine. It’s like the secret recipe for a great stew. There is a clear sense of what the main ingredients are, but not necessarily all of minor ingredients or the exact measurements for each or how they come together. So what are the most important ingredients and why keep them such a secret?

Anyone who is not deeply entrenched in the world of search may wonder why search engines are so secretive about how they do what they do. Why not just tell everyone how pages are ranked? The reason is simple. Search Engines keep their ‘algorythyms’ under wraps to prevent (or at least limit) people cheating, manipulating or skewing search results for their own benefit. Nevertheless, most SEO gurus agree that there are certain basics every website should have in order to rank well. Does your company’s website have them all? Continue reading

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Why SEO Should Matter To Every Business

Are you one of the many who don’t know what SEO stands for… and truth-be-told you don’t really care? Do you think that SEO is the marketing department’s concern? If you are the owner, Chairman, President, VP, CEO, COO, CFO, Controller, or the Director or Manager of a department in any company anywhere today, you should care about SEO. And if you are a salesperson, you should definitely care about SEO.

Let’s start with the basics. S-E-O stands for Search Engine Optimization. SEO is the process of improving the visibility of a website or web page in “natural” or un-paid (also called “organic” or “algorithmic”) search results. In a nutshell, SEO is the strategy of optimizing a myriad of components that search engines (such as Google, Yahoo or Bing) look at to determine a website’s (or page’s) ranking for a particular search term in order to improve the ranking. If you’re one of the many who think only the Marketing Department should be concerned with SEO, think again. SEO is something that should matter to every business leader, manager and salesperson. Continue reading

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Protecting Accounts and Private Information

In the news lately, there have been reports about the hacking of contact information, user names, passwords and account numbers for a myriad of companies. From LinkedIn to Sony to VeriSign, companies are falling prey to cyber thieves who slyly steal millions of pieces of data from vulnerable companies. Unlike bank heists or muggings, these thefts occur gracefully in cyberspace, without guns or masks. Yet, the consequences can be just as damaging and costly to the companies and their customers as an old-fashioned burglary. And there may be even greater consequences to society at large. Security experts believe hackers are frequently targeting valuable digital information.

The first step is to understand that no company is either too ‘big’ or too ‘smart’ to be attacked by hackers. Cyber-security is becoming increasingly important to every company – and perhaps even to national security. The second step for companies and individuals to protect from such predators is to be vigilant and implement ever more sophisticated security systems. Let’s start by reviewing the most recent cyber attacks to determine what can be learned. Continue reading

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Excellence versus ‘Good Enough’

In the world of software development, there is a concept called the Principle of Good Enough. It favors quick-and-simple software designs over elaborate systems designed by committees. Once a quick-and-simple design is deployed, it then evolves as needed, driven by user requirements. Some good examples of this kind of design include the development of the Ethernet and the World Wide Web. That is why most software have newer iterations such as Internet Explorer 8 and Microsoft Office Word 2007.

But this philosophy of ‘good enough’ is not new… it goes back hundreds of years. Voltaire once said that “The perfect is the enemy of the good.” This idea of creating something from the start that is not ‘the best’ but simply ‘good enough’ has increasingly bled into other areas of development and manufacturing. In fact, ‘good enough’ has been adopted as a business model where the focus was to create a new product based on an existing product but with far fewer features… literally something that is ‘less good’ but just ‘good enough.’ And, this approach to business has been successful in some cases. There is, however, one problem with the Principle of Good Enough. This approach is not always effective. Sometimes ‘good enough’ is simply not good enough. When it comes to companies and their work product, how do managers know when to strive for excellence and when it’s okay to deliver goods or services that are just ‘good enough’? Continue reading

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The Downside of Unfettered Internet Use At Work

According to recent survey, the number of Internet users in the U.S. is expected to expand by 3.1% in 2012 to 239 million, representing 75.6% of the total population. Only three other nations in the world have populations with a higher percentage of Internet users. And, in terms of sheer number of users, only China has more people using the Internet than the U.S. (although only 38.4% of China’s total population has Internet access). Some see this as progress and believe that — in today’s modern world — increased Internet access for all is a good thing. After all, the Internet has revolutionized communication as we know it. As its name implies, the “world wide web” delivers a world of information, goods people and ideas to any computer, tablet or phone with the click of a button. The problem is that the Web does indeed deliver a world of goods, information, people and ideas to any computer, tablet or phone with the click of a button… and all those goods, information, people and ideas are not necessarily needed, useful or good. As with every innovation, the Internet has advantages and also disadvantages.

Setting aside the moral challenges raised by some of the questionable content found on the Internet (which is not the focus of discussion here), from a purely business standpoint, unfettered Internet access at work does have its drawbacks. While most may be quick to embrace the advantages of the Internet, it may be wise to also consider and weigh its disadvantages carefully. After all, business owners, leaders and managers are forever focused on making the most of their organization’s resources, minimizing the risks and maximizing the return. It stands to reason that a similar cost-benefit analysis should be done on the impact of Internet use at work. Here are five significant costs generated by providing unlimited Internet access in the workplace which hurt the bottom line. Continue reading

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Spring Cleaning Your Marketing – part 2

In every company, there comes a time when you need to ‘clean house.’ Sometimes that house-cleaning is done in personnel to dispose of unproductive or disruptive employees. Sometimes that house-cleaning is done to the physical office to reorganize, make better use of space and eliminate clutter. And sometimes that house-cleaning is done to a particular department’s work to maximize efficiency, increase creativity and catch mistakes. For marketing, that type of ‘cleaning’ is essential to ensure that the company’s strategy, messaging and branding are tightly aligned and working in tandem.

Last week, we reviewed three areas of marketing — collateral, promotional items and trade show materials — that often can benefit from a little Spring cleaning. This week, we will look at three more areas of marketing that often could use a little sprucing up and dusting off: websites, PR and advertising. While these areas of marketing primarily don’t exist in the physical world – as there is no marketing closet that houses your websites and most PR and advertising efforts today begin and end in the digital world – they can still benefit from a little virtual cleaning…. Some proofing, editing, updating and organization. Continue reading

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Spring Cleaning Your Marketing

Part 1: Collateral, Promotional Items, and Trade Show Materials

With record high temperatures sweeping the nation in April, it’s clear that Spring has arrived. It’s time to put away the coats and boots, roll up the sleeves and do a little spring cleaning. After you’ve cleared the cobwebs in the basement or attic and cleaned out the closets and pantry, you should also do a little Spring cleaning at work. A good place to start is tidying up your marketing. Depending on how long it’s been since you did this last, it may take only a day or as much as a week… or for some poor souls who’ve put this off a long time, it may even take a month. However, whatever the investment of time, it is well worth the effort.

Just like when you clean the windows of your home, wiping away the winter grime so you can let the sun pour in, Spring cleaning your marketing will allow you to see your business more clearly. This will then allow you to focus on what is needed and what will generate the biggest return for the investment. Here are six areas that could use a little spring cleaning: collateral materials; premiums; trade show booths; websites; PR and advertising. This week, we’ll look at the first three. Continue reading

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Sleep Your Way To Success – Part 2

A lot has been learned about how lack of sleep affects the human mind. As we reviewed last week, sleeping too little has a definite impact on mental ability. It inhibits productivity. It diminishes the ability to remember and consolidate information. It lessens the ability to reason and do numerical calculations. For most businesses, this can have serious implications such as reducing workplace safety and decreasing work quality. Here is another consideration: lack of sleep can also cause health problems.

Indeed, studies show that lack of sufficient sleep is linked with:
• Increase in body mass index – a propensity for obesity due to an increased appetite caused by sleep deprivation
• Increased risk of diabetes
• Increased risk of heart problems
• Increased risk for psychiatric conditions including substance abuse
• Decreased ability to pay attention, react to signals or remember new information which leads to increased amount of accidents

But, as it turns out, there is also a correlation between too much sleep and health problems. In fact, just as it is possible to overeat to the point of obesity, it is also possible to oversleep. A study found that extended sleep durations (over nine hours) is associated with increased illness, depression, accidents and death. Two surveys of more than a million adults conducted by the American Cancer Society found that people who (on average) slept seven hours per night had lower mortality rate after six years than those sleeping less than seven hours or more than eight hours each night. The surveys showed that too much sleep can be ‘too much of a good thing.’ Thus, the goal for sleeping – just like eating, exercising, working and playing – is to get enough without getting too much. The key is balance. What is the right balance between ‘not enough’ and ‘too much’ sleep? Continue reading

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Sleep Your Way To Success – Part 1

What do the 1979 nuclear accident at Three Mile Island, the 1986 nuclear meltdown at Chernobyl, the Exxon Valdez oil tanker grounding and the explosion of the space shuttle Challenger all have in common (besides being major catastrophes that cost millions and took lives)? Individuals who played a critical role in what went wrong were sleep deprived at the time of each accident. There is also a link between lack of sleep and medical errors in hospitals. The Institute of Medicine reports that over a million injuries and 50,000 to 100,000 deaths occur each year from preventable medical errors, many of which are believed to be attributed to insufficient sleep. Likewise, the National Highway Traffic Safety Administration estimates that 100,000 police-reported crashes in the U.S. annually are the direct result of driver fatigue. Also, the National Transportation Safety Board estimates that 70% of commercial aviation fatal accidents are related to human error and that operating crew fatigue is responsible for 15-20% of the overall accident rate.

While employee fatigue may not seem like a major concern for the average business, employees who do not get enough sleep — whether for just one night or over the course of weeks to months or on a regular basis — can significantly worsen productivity, work quality, customer service, and safety. Employee sleep deprivation can negatively impact mood, ability to focus, and ability to access higher-level cognitive functions. Sleep-deprived employees are less productive, creative, efficient, effective and engaging.
But just how much does lack of sleep affect a person’s productivity and mental ability to function? Continue reading

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