Ever visited a company’s website and thought ‘ugh?’ A website says a lot about a company, and it is often the first point of contact between the company and the customer. Business people know that image matters. Some would even go so far as to say that image is everything and that the public’s perception of that image is reality. The image that a company portrays becomes its reality. If a company’s image speaks of success, then that success becomes real. In fact, so many business people think this is true, that they take it a step further and advocate a “fake it ‘til you make it” image philosophy.
Even hardliners who insist that a company’s business model, products/services, management and operations are what primarily drive success will usually concede that a company’s image plays a pivotal role in a company’s ability to grow and thrive in today’s marketplace. And, today, a company’s website is a major part of its public image. A company’s website can either undermine or oversell a company’s success by telling the wrong story. And that can be damaging. What does your company’s website say about your company? Is your website telling the right story? Continue reading





