CAPTURING AND USING VIDEO TESTIMONIALS For the past few weeks, we’ve been talking about the value of testimonials or third-party endorsements. Typically, recommendations are provided to companies in writing and then posted online and offline for maximum exposure. But if … Continue reading
PART 3: MAXIMIZING THE USE OF ENDORSEMENTS Go to any reputable company’s website and you’re likely to see a page of Client Recommendations or Customer Testimonials. These comments are meant to reassure potential customers that the company does good work … Continue reading
REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading
PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading
WHAT TO DO WITH STAFF WHO DON’T LIKE SOCIAL NETWORKING Last week, we examined the decision most companies face of whether to allow staff to access social networking sites at work. This presumes that most employees want to visit social … Continue reading
THE PROS AND CONS OF ALLOWING ACCESS TO SOCIAL NETWORKING SITES AT WORK To social network or not to social network, that is the question. Companies everywhere are struggling with the questions surrounding social networking. In addition to practical questions … Continue reading
GETTING PERSONAL IN AN IMPERSONAL WORLD As technology continues to evolve, populations increase, and the world becomes a busier, more hectic place (which is to say it already is), it will also become more challenging to deliver excellent customer service. … Continue reading
STRATEGIES FROM THE TOP DOWN While it is imperative for employees that deal face-to-face with customers to provide great service, the realm of customer service does not begin and end there. Many senior level managers make decisions and implement policies … Continue reading
HEARING AND LISTENING There are lots of things that companies do to motivate employees to ‘do their best’, ‘act their best’ and ‘be their best.’ Some common ones include setting performance objectives, offering rewards, paying bonuses, and organizing games to … Continue reading
Customers do business with people they know, like and trust. This is the golden rule of sales and marketing. When people know you, like you and trust you, they are more likely to do business with you. It is usually that … Continue reading
