Linking Is 21st Century Turbo-Charged Networking One of the most common questions that the marketing department is asked these days is about LinkedIn. The question, which comes in varied forms, basically boils down to this: “How can I use LinkedIn … Continue reading
In September, 2006 (just five years ago), Borders – a 40-year-old company — was profitable and growing. It was the number two book retailer in the U.S., selling cheap books at discount prices. Borders’ competitive advantage in its heyday was … Continue reading
Mistakes. We all make them at home and at work. In every company, employees make mistakes from time to time. We correct them and keep going. Every once in a while, though, there is a deal, transaction, order, request or … Continue reading
Until about a decade or so ago, a company’s ability to influence the buying process at large was handled by its marketing department and the primary strategy was push marketing. Influential messaging was delivered in a monologue. Manufacturers, retailers and … Continue reading
Did someone describing what they had for dinner suddenly made you feel hungry? Has simply looking a picture of beautiful beach suddenly made you long for sun, sand and surf? Has the mere mention of chocolate preceded a strong craving … Continue reading
In philosophy, reality is the state of things as they actually exist, rather than how they appear or are thought to be. In broader terms, reality includes everything that is and has been, whether or not it can be seen … Continue reading
THE GAP BETWEEN DIGITAL NATIVES AND DIGITAL IMMIGRANTS As we explored last week, the terms Digital Immigrant and Digital Native arose to describe the seeming gap between people who were born before the existence of digital technology and adapted to … Continue reading
DIGITAL NATIVES AND DIGITAL IMMIGRANTS In 2001, Mark Prensky, author, speaker and consultant, wrote an article entitled Digital Natives, Digital Immigrants. In this decisive article, he first described the enormous differences he saw between two groups: Digital Immigrants — people … Continue reading
Last week, we examined various studies done using eye-tracking software to determine what and where the human eye looks when ‘seeing’ a search results page. Researchers discovered a Google Golden Triangle or ‘hot zone’ — an area of the page where … Continue reading
Fact: Nearly all companies today want potential customers to find them when searching online for their particular products or services. In the world of Search, that often means the potential customer has done a Google, Yahoo/Bing or MSN search and … Continue reading
