REQUESTING A TESTIMONIAL What is the purpose of a testimonial a/k/a the recommendation or third-party endorsement? The purpose is to help a person or company build its reputation by using comments from others who have experienced the product or service … Continue reading
PART 1: ARE YOU WORTHY OF GETTING AN ENDORSEMENT? Most sales and marketing efforts are viewed with skepticism. In our hyper-commercialized world where the majority of sales and marketing efforts are saturated with euphemisms, exaggerations and even outright lies, the … Continue reading
WHAT TO DO WITH STAFF WHO DON’T LIKE SOCIAL NETWORKING Last week, we examined the decision most companies face of whether to allow staff to access social networking sites at work. This presumes that most employees want to visit social … Continue reading
THE PROS AND CONS OF ALLOWING ACCESS TO SOCIAL NETWORKING SITES AT WORK To social network or not to social network, that is the question. Companies everywhere are struggling with the questions surrounding social networking. In addition to practical questions … Continue reading
Facebook. Twitter. MySpace. LinkedIn. These are popular social networking sites with which most people are probably familiar… and perhaps even use. But what about: Ning. Yelp. FourCorners. Plaxo. Digg. Orkut. Path. Talkbiznow. PartnerUp. HubPages. Tumblr. There has been a proliferation … Continue reading
The economy is improving. The stock market is hot. Business is picking up in many sectors. Most importantly, unemployment numbers are finally starting to decline, albeit slowly. That is all good news! But beware. Just as companies start to breathe … Continue reading
Everyone has a blind spot in their eyes. Located in the back of the eye, there is a point on the retina where the optic nerve joins. This point has no color or light receptors at all. The lack of … Continue reading
FINDING NEW WAYS TO OVERCOME OLD HURDLES Every person and company faces challenges in achieving goals. For the last two weeks, we’ve examined individual strategies to help overcome personal challenges as they appear. However, there are times when you hit … Continue reading
HOW TO OVERCOME WRITER’S BLOCK Obstacles come in all shapes and sizes. From time to time, everyone experiences challenges in achieving personal and professional goals. Sometimes trials come from external sources. Conflicting demands for one’s time. Work overload. Inability to … Continue reading
STRATEGIES TO HELP YOU PERSEVERE January is here. Business plans are fresh. New budgets are in place. The economy is slowly picking up and optimism about 2011 is growing. Businesses are poised for a surge in sales. Most likely, you … Continue reading
